Sell Your Condo (back up)

When you put your condo on the market, chances are you’re hoping the following will happen:
  • It will sell quickly.
  • You will get the highest price possible for your condo.
  • The process will be smooth and trouble-free.

We are experts at achieving just that for our clients. Our listing fee is only 1%. That means you get a full service broker for a lot less than you would normally pay.

We know how to showcase your condo effectively. How to set the listing price, so you get the most for your property, and how to attract many qualified buyers.

Throughout the process, we are with you every step of the way, making sure your questions are answered and that the entire experience is a positive one.

Here’s how we go about doing this for our clients:

Pre-listing Consultation


Are you sure you want to sell?  Selling your condo ore leasing it out are two viable options if you need to move.  We will help you look at the data and help you determine what is the best course of action for you.

To get started, we recommend we schedule a 30 minute consultation. We will visit your home, do an assessment of your condo, answer your questions, and give you our professional opinion as to how much your condo may sell for and how long that may take.  If leasing out your condo is an option we will talk about what that entails.

If you plan to purchase another home in the area, we can talk about that too. In fact, there are significant advantages to having us help you with both transactions.

This consultation gives us both the opportunity to get to know each other and to see if there’s a good fit. You’ll learn how we work, how we market and sell condos, and how we attend to our clients’ needs.

We will give you simple recommendations to make your property show it’s best. We will review the latest market data comps to determine the best pricing strategy to get you top dollar for your home.


Professional Photography

Since more than 95% of all prospective buyers will be viewing your home via online digital photos, it’s critical that your home show it’s best online.

Professional photography is standard on all our listings and is included as part of our services.



Internet Marketing Syndication

Your home will be listed on all the major real estate websites including; Zillow, Trulia,, and hundreds of others.

Maximizing exposure of your condo is key to getting it sold quickly and for the most money.


Facebook Marketing

Facebook is a great way to reach targeted buyers. Our Facebook advertising adds another layer of reach for the properties we list.

Your listing and all open houses will be advertise to Facebook users throughout Southern California.


Printed Marketing Collateral 

We design and print beautiful marketing pieces to showcase your condo.

Visitors to your condo receive flyers with selling points of your condo.  Neighbors, prospective buyers, and brokers receive mailed postcards.

We also mail postcards prior to open houses.



Open Houses

We provide both public and broker open house for all our listings to maximize exposure.  All open houses are advertised and promoted a week in advance.

Postcards and flyers notify potential attendees to stop by and check our your condo!


condo stagingStaging

If your condo is vacant, it may benefit from staging.

We work with a preferred vendor staging to help your condo look its best and capture potential buyer’s imagination.



direct broker marketingDirect Broker Marketing

Aside from the MLS, we advertise our listings to all brokers in Los Angeles County directly. We reach over 12,000 brokers and agents directly via email with your condo listing.

Sometimes you need to reach out directly to all your real estate colleagues and say “hey look what we just listed”!


Experienced Negotiation and Representation

Over 10 ten years experience in representing property sellers.

Negotiations and ongoing communication throughout the transaction until close of escrow.

Fully managed transaction with escrow and title consultation.


Attend All Inspectionsattend all inspections

We personally attend all inspections. Physical, Termite, Appraisal, and Pasadena Occupancy inspections are important to the condo sales process.

We attend all inspections on your behalf.


long distance real estate saleA Long Distance Sale?

Do you reside outside the Pasadena area, maybe out of state? No problem. We are experienced at working with non-owner occupied condos.

You don’t need to be here for a smooth transaction to happen. We will work with you to establish communication with your tenant and will handle all the details to ensure a smooth and timely closing.

All paperwork is electronic and easy to work with.  We make the process easy for you.